Spokespersons have an incredibly challenging job, operating in the gap between the internal organization and the outside world. It’s a constant juggle: keeping legal at arm’s length, maintaining a good relationship with the board, and convincing journalists of your story. We train you to stop being the board’s "postman" and start being the indispensable architect of your organization's reputation.
One of the greatest frustrations for spokespersons is the battle with the legal department. While lawyers often opt for silence or unintelligible jargon to avoid risk, you’re left empty-handed. Our training gives you the ammunition to win those internal debates. We teach you how to use journalistic evidence to push back and take back control of the narrative.
The Numen Crash Test is a reality check. We subject your core messages to an unfiltered journalistic lens and provide feedback on your non-verbal communication. In a four-hour session, you’ll receive a wealth of tips and tricks based on "connecting communication," using the journalist’s underlying needs as the starting point.
The benefits of this training are immediately applicable to your daily work. You’ll lower your stress levels during interviews by learning how to steer the dialogue. You’ll transform into a strategic advisor who is taken seriously, and you’ll gain the tools to translate complex subject matter into stories that hold up in a critical media climate.
We offer this spokesperson training as a "Personal Masterclass." The format is specifically designed to be funded by your Personal Development Budget (PDB) or Institutional Development Budget (IDB).
With "Numen On-call," we offer a strategic safety net—a retainer model that allows for ad-hoc sparring during acute issues or complex situations. Numen acts as your external conscience in the background: always on, always sharp, and always thinking from the outside-in.
Are you not completely satisfied with the story or the non-verbal attitude of a recent media appearance – whether it was an on-camera interview, quotes in the newspaper, or an internal presentation? Send us your performance and receive an analysis with concrete points for improvement within 1 working day.